Ashleigh Powell


College of Business, Government and Law

place Bedford Park

Dr Ashleigh Powell is a CSI affiliate and a Lecturer in Marketing in the College of Business, Government and Law. She has a background in psychology, and therefore a strong understanding of the psychological, social, and biological factors that underpin individual attitudes, feelings, behaviours, as well as barriers and drivers of attitude and behaviour change. She is a mixed-methods researcher with a particular expertise in consumer psychology, experimental methods, and client outcome evaluations using quantitative tools. She has an interest in consumer health and wellbeing, and has worked on projects for the Foundation for Alcohol Education and Research and VicHealth.


She holds a Bachelor of Social Science in Psychology (Hons) and a PhD in Marketing. Her expertise is primarily in quantitative methods, but she has experience in qualitative and mixed-method approaches.

Honours, awards and grants

Research Grants

Powell, A., Westberg, K., Stavros, C., Parker, L., Reid, M., Martin, D., Fouvy., D., & Worsley, A. Game Ready: Exploring Food Choices and Consumption Practices in the Context of Community Sport, Co-Investigator, VicHealth.

Key responsibilities

Teaching and research in the areas of social marketing, branding and advertising, and research methods.

Topic coordinator
BUSN2033 Branding & Advertising
BUSN2028 Market Research
BUSN3030 Marketing for Health, Wellbeing, & Social Impact
BUSN9149 Researching Markets
Supervisory interests
Consumer behaviour