Bruno Pereira

Lecturer

College of Business, Government and Law

place Bedford Park
GPO Box 2100, ADELAIDE, SA, 5001

Hello!

I am Dr Bruno Pereira, a Lecturer and Researcher with 15 years of experience working with university-industry collaborations and promoting the diffusion of innovations and business initiatives. At Flinders University, I teach and research areas of Artificial Intelligence in Business Practice, Advanced Manufacturing, Innovation Management, and Entrepreneurship. I am also affiliated with the Flinders Factory of the Future (FFF) and with the Jeff Bleich Centre for Democracy and Disruptive Technologies (JBC), where I support research and innovation management processes involving emerging technologies such as AI in advanced manufacturing.

I am the lead author in +30 relevant publications in innovation and business fields. I also serve as a reviewer for prominent journals such as the Humanities and Social Sciences Communications, BMC Health Services Research, Cogent Business & Management, and the International Journal of Innovation Management. Currently, I supervise four Higher Degree by Research (HDR) students and have supervised 23 students with industry placement projects in these fields. Additionally, I serve as an evaluator for tech companies' projects under the InovAtiva Program in Brazil. Since 2010, I have supported Triple-Helix collaborations for innovation initiatives with regional, national, and international organisations in Brazil and Australia.

Previously, in Brazil, I founded and led a public centre for entrepreneurship and innovation, involving a business incubator and entrepreneurial initiatives, where I played a pivotal role in developing dozens of SMEs and startups. My efforts have supported over 3,000 aspiring innovators. I have successfully led projects funded by national and international grants totaling +1,4 million (AUD). At Flinders University, with the Factory of the Future at Tonsley Innovation District, I continue to drive forward-thinking research and industry collaborations, contributing to the advancement of digital transformation and innovation.

Currently, my research focus is Artificial Intelligence and Capabilities in Advanced Manufacturing SMEs, including the current 1-year project ‘Enhancing Innovation and Productivity in Advanced Manufacturing SMEs through Artificial Intelligence’, sponsored by Flinders Factory of the Future through the Strategic Industry Research Program - SIRP ($99,880.00 AUD).

Qualifications

Doctor of Philosophy at Griffith University, Australia (2018 - 2022)
Research Topic: Innovation in the Context of Aviation: Industry Collaboration and Value Creation with Start-ups. Key Subjects: innovation; technology; aviation; start-ups; value creation.

Doctoral degree in Business Administration at University of Brasilia, Brazil (2017 - 2021)
Research Topic: From Absorptive Capacity (ACAP) to the Creation of Innovation: a Study on New technology-based firms (NEBTs) and Start-ups. Key Subjects: absorptive capacity; innovation; new technology-based firms; start-ups; alliances; technology diversification.

Master’s degree in Business Administration at Federal University of Goiás (UFG), Brazil (2014 - 2015)
Research Topic: Characterisation of Innovation in Business Models: Applications in Air Transport. Key Subjects: innovation; business model; air transport; airlines.

MBA in Strategic Business Management at Anhanguera-Uniderp University, Brazil (2011 – 2012)
Topic: Implementation of CERNE Model in the Management of Business Incubators. Key Subjects: innovation; business incubator; technologies; start-ups; entrepreneurship.

Bachelor’s (Honours) in Business Administration at Faculdade Anhanguera de Anápolis (FAA), Brazil (2007 - 2011)
Dissertation Topic: Innovation and Organisational Culture.

Key responsibilities
  • Lecturing
  • Research
  • Innovation management
  • Industry engagement
  • Placement supervision
  • Publishing
Teaching interests
  • Innovation
  • Artificial Intelligence
  • Business
  • Emerging Technologies
  • Industry Transformation
  • Entrepreneurship
  • Small and Medium Enterprises
Topic coordinator
BUSN9128 Advanced Industry Practicum
BUSN9049 Artificial Intelligence in Business Practice
BUSN2026 Developing Entrepreneurs and Small Businesses
Topic lecturer
BUSN2026 Developing Entrepreneurs and Small Businesses
BUSN9049 BUSN9049 Artificial Intelligence in Business Practice
BUSN9128 Advanced Industry Practicum
Expert for media contact
Artificial intelligence
Business, economics and finance
Technology
Management
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Media expertise
  • Artificial intelligence
  • Business, economics and finance
  • Technology
  • Management