Dr Lucy Simmonds

Senior Lecturer

College of Business, Government and Law

place Bedford Park
GPO Box 2100, Adelaide 5001, South Australia

Dr Lucy Simmonds is a Senior Lecturer in Marketing and Health Care Management. She holds a PhD in marketing, a Bachelor of Health Sciences (Honours) and postgraduate qualifications in communication. Lucy's industry background is as a marketing communications practitioner with experience in organisations such as the Australian Science Media Centre and the Department for Health. As a researcher, she is particularly interested in marketing communications, consumer behaviour, health communications and implementation science.

Lucy is a chief investigator on over $1.4 million of research projects. She is an Endeavour Research Fellowship recipient (Australian government award) at the University of Texas at Austin, USA. She serves on the editorial review board for International Journal of Advertising and Frontiers in Communication. She has published 17 journal articles and chapters in high-quality journals in marketing and health sciences, including Journal of Business Research, Psychology & Marketing and the American Journal of Clinical Nutrition.

Lucy is the Course Program Coordinator, Bachelor of Business (BBUS) (Marketing), BBUS (International Business) and BBUS (Sports Management). As an educator, Lucy has a decade of experience at both the undergraduate and postgraduate level and teaches consumer behaviour, marketing communications and research methods.

Lucy is Adjunct Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI) and Affiliate Researcher at the Centre for Social Impact. Lucy is passionate about making research accessible for the community and has published 15 articles in the mainstream press, including The Conversation and The West Australian.


PhD, Ehrenberg-Bass Institute

Graduate Diploma in Science Communication, The Australian National University

Graduate Certificate in Marketing, University of South Australia

Bachelor of Health Sciences (Honours) (First Class), University of Adelaide

Bachelor of Science in Genetics (Major), University of Adelaide

Diploma in Languages (Japanese), University of Adelaide

Honours, awards and grants

Psychology & Marketing Top Citations Award

Health Translation SA Research Translation Award

Research Excellence Award for an Early Career Researcher, College of Business Government and Law

SAHMRI High Impact Publication Award

Endeavour Research Fellowship, Australian government

Vice Chancellor and President's Scholarship

Australian Postgraduate Award

The Australian National University Questacon Scholarship

Most Outstanding Honours Student, Discipline of Paediatrics, University of Adelaide

Children's Health Research Institute Honours Scholarship

Key responsibilities

Course Program Coordinator, Bachelor of Business (BBUS) (Marketing), BBUS (Sports Management) and BBUS (International Business).

Co-lead, curriculum redesign for BBUS (Without Specialisation), BBUS (Marketing), BBUS (Sports Management), BBUS (Human Resources Management), BBUS (Management) and BBUS (International Business).

Teaching interests

Lucy is particularly interested in teaching marketing, communications and research methods.

Topic coordinator
BUSN2020 Consumer Behaviour
HACM9301A Management Project A
HACM9301B Management Project B
HSMT9011 Managing Corporate Communications
Topic lecturer
BUSN2020 Consumer Behaviour
HAMC9301B Management Project B
HACM9301A Management Project A
HSMT9011 Managing Corporate Communications
Higher degree by research supervision
Principal supervisor: Marketing communications (1)
Associate supervisor: Health marketing communications (1), Marketing (2), Retail promotion (1)
Higher degree by research student achievements
PJ Tan

Flinders Best Higher Degree by Research Student Publication Prize 2022 -

The Conversation