Dr Lucy Simmonds

Dr Lucy Simmonds is a Senior Lecturer in Marketing and Health Care Management and leads the Consumer Protection Laboratory. She holds a PhD in marketing, a Bachelor of Health Sciences (Honours) and postgraduate qualifications in communication. Lucy's industry background is as a marketing practitioner in health and science-focused organisations, including the Australian Science Media Centre and the Department for Health. As a researcher, she is particularly interested in marketing communications, consumer behaviour, health marketing, and consumer protection. Her work examines (1) commercial determinants of health, (2) the unintended effects of marketing interventions, and (3) the influence of information asymmetry on consumer and planetary health.

Lucy is a chief investigator on over $1.4 million of research projects. She is an Endeavour Research Fellowship recipient (Australian government award) at the University of Texas at Austin, USA. She serves on the editorial review board for International Journal of Advertising and Australasian Marketing Journal. She publishes in high-quality journals in marketing and health sciences, including Journal of Business Research, Psychology & Marketing and the American Journal of Clinical Nutrition.

As an educator, Lucy has a decade of experience at both the undergraduate and postgraduate level and teaches consumer behaviour, marketing communications and research methods. Lucy has served as program director, Bachelor of Business (BBUS) (Marketing), BBUS (International Business) and BBUS (Sports Management) and has extensive curriculum development experience.

Lucy is Adjunct Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI) and Affiliate Researcher at the Centre for Social Impact. Lucy is passionate about making research accessible for the community and has published 15 articles in the mainstream press, including The Conversation and The West Australian.