Samantha Highcock

A creative communications professional with a background spanning the arts, events, and community-focused organisations, I specialise in translating complex institutional information into engaging, student-centred content across digital and physical channels. Within the Student Life team at Flinders University, I develop and implement integrated communication strategies that support student engagement and success across the student lifecycle, from commencement and orientation through to progression and graduation.

My work spans social media content creation, newsletter production, promotional materials, and web content, with a focus on ensuring students have timely, accurate, and accessible information about the programs, services, and activities available to them. I bring a data-informed approach to digital communications, drawing on performance metrics to continuously refine content strategy and maximise reach across platforms.

Prior to joining Flinders, I coordinated multifaceted marketing campaigns at Adelaide Festival Centre and managed internal communications strategies at Life Care, experiences that shaped my ability to balance creative quality with institutional voice, and to produce high-impact content at pace.