Associate Professor Vipul Pare

Dean, People and Resources

College of Business, Government and Law

place Law & Commerce (263)
GPO Box 2100, Adelaide 5001, South Australia

Dr Vipul Pare is an Associate Professor in Marketing and Dean (People and Resources) at the College of Business, Government and Law College of Business, Government and Law. Assoc.Prof. Pare has an extensive experience in senior leadership, teaching, research and academic administration.

He has an extensive academic background. He holds a PhD in Marketing from the University of South Australia. He has two Master's degrees in Marketing; one by coursework and one by research from University of South Australia. He has a Master's degree in Economics from School of Economics, DAVV Indore, India and a Bachelor's degree in Business Administration (specializing in Marketing) PIMR Indore, India.

He has taught various marketing courses (from foundational Marketing Principles and Consumer Behaviour course to advanced Marketing Strategy course) at undergraduate and postgraduate level across Australia, Singapore and Hong Kong in the past 14 years.

Dr Pare has published in top marketing journals and international marketing conferences proceedings. His current research interests include brand performance measures, consumer behaviour and factors affecting consumer behaviour, brand management and emerging markets.


Doctor of Philosphy (Marketing)

Masters by Research (Marketing)

Master of Marketing

Master of Economics

Post Grad. Diploma in Advertising and Marketing

Bachelor of Business Administration (Marketing Specialization)

Honours, awards and grants

Vice Chancelor's Award for Innovation in Teaching 2020

New Colombo Grant for International Student Mobility 2021

Education Quality Collaborative Champion Award 2021

Key responsibilities

Teaching Program Director- Flinders Business

Associate Professor in Marketing

Teaching interests

I am passionate about teaching all marketing subjects.

Topic coordinator
BUSN1022 Marketing Principles
BUSN3065 The Future of Work in the Digital Age
BUSN9264 Consumer Behaviour
Topic lecturer
BUSN1022 Marketing Principles
BUSN3065 The Future of Work in the Digital Age
Supervisory interests
Brand management
Brand performance measures
Consumer behaviour
Emerging markets
Higher degree by research supervision
Principal supervisor: Marketing (2)
  • Marketing, Retail, Pricing and Brand Management