Dr Vipul Pare

Senior Lecturer

College of Business, Government and Law

place Law & Commerce Building (3.62)
GPO Box 2100, Adelaide 5001, South Australia

Dr Vipul Pare is a Senior Lecturer in Marketing and Teaching Program Director of Flinders Business at the College of Business, Government and Law. He has an extensive academic background. He holds a PhD in Marketing from the University of South Australia. He has two Master's degrees in Marketing; one by coursework and one by research from University of South Australia. He has a Master's degree in Economics from School of Economics, DAVV Indore, India and a Bachelor's degree in Business Administration (specializing in Marketing) PIMR Indore, India.

He has taught various marketing courses (from foundational Marketing Principles and Consumer Behaviour course to advanced Marketing Strategy course) at undergraduate and postgraduate level across Australia, Singapore and Hong Kong in the past 9 years. Along with fulflling teaching responsibities he worked as a Research Associate at Ehrenberg Bass Institute of Marketing Science, School of Marketing,UniSA where he was invovled in various commercial projects with clients in Banking, Retail, Telecommunication and Confectionary Industries as well as Government sector.

Dr Pare has published in top marketing journals and international marketing conferences proceedings. His current research interests include brand performance measures, consumer behaviour and factors affecting consumer behaviour, brand management related topics, and emerging markets.

Qualifications

Doctor of Philosphy (Marketing)

Master of Business (Research)

Master of Marketing

Master of Economics

Post Grad. Diploma in Advertising and Marketing

Bachelor of Business Administration (Marketing Specialization)

Key responsibilities

Teaching Program Director- Flinders Business

Senior Lecturer in Marketing

Research expertise
Marketing
Research interests

Many interests but few main ones are listed below:

  • Brand Performance Measures
  • Brand management and branding related topics
  • Emerging Markets (especially Indian Market)
  • Consumer behaviour
  • Factors influencing consumer behaviour
  • Pricing
Teaching interests

I am passionate about teaching all marketing subjects.

Topic coordinator
BUSN2048 Social Media Marketing
BUSN1022 Marketing Principles
BUSN9254 Business Research Methods and Project
BUSN9228 Strategic Marketing
Topic lecturer
BUSN1022 Marketing Principles
BUSN2048 Social Media Marketing
BUSN9228 Strategic Marketing
BUSN9254 Business Research Methods and Project
Supervisory interests
Brand management
Brand performance measures
Consumer behaviour
Emerging markets
Higher degree by research supervision
Current
Principal supervisor: Marketing (2)
Publications
Expert for media contact
Marketing, Retail, Pricing and Brand Management
Available for contact via
Or contact the media team
+61 8 82012092
0427 398 713
Interests
  • Marketing, Retail, Pricing and Brand Management

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