Zamzami Zainuddin

Dr Zamzami Zainuddin is a Senior Lecturer in the College of Human Sciences and Culture at Flinders University, Australia. He has international academic experience and previously served as a Senior Lecturer in the Faculty of Education at the University of Malaya (UM), Malaysia. He earned his PhD in Information and Technology Studies in Education from the University of Hong Kong (HKU). His doctoral research focused on games for disaster preparedness and mitigation in schools. He also serves as an Adjunct Professor at the Faculty of Economics and Business, Universitas Negeri Malang, Indonesia.

His research interests centre on educational technology and learning design, with a particular focus on how emerging and digital technologies can enhance learning experiences, motivation, engagement, assessment, cognitive load, and student development. Within this area, his work examines gamification and game-based learning, immersive learning (XR), and human–AI interaction. He is also interested in AI-supported authentic assessment and AI-assisted language learning, as well as deepfake and AI-generated synthetic media literacy in educational contexts.

Beyond learning design, his interests include how social media, FOMO, technostress, digital wellbeing, gaming behaviour, and digital experiences influence learning and everyday life. He also studies online safety, responsible technology use, and digital policy. In addition, his research addresses university students’ career development, including graduate employability, digital portfolios, and career readiness.

He is the founder of digital wellbeing games for children and young people: www.gamekindness.com and www.digitalyouth.ai

His significant contributions to these fields have been published in several top-tier EdTech journals (Q1/Top 1-5%), including Computers & Education, Educational Research Review, BJET, AJET, Education and Information Technologies, ETR&D and Interactive Learning Environments. 

Methodologically, his work adopts a mixed-methods approach, including bibliometric analyses, meta-analyses, and systematic literature reviews. His systematic review on gamified learning, published in Educational Research Review, is the journal’s top-cited article, highlighting its impact on games in EdTech research. His current book, Gamification in a Flipped Classroom: Pedagogical Methods and Best Practices, published by Springer in 2024, further establishes his thought leadership in the field. Additionally, he serves as the first editor for the Springer SDG book series Resilient and Sustainable Education Futures, published in 2025.

He is an active contributor to the international academic community, with presentations at leading conferences such as ASIS&T, IEEE, and AERA. He has also contributed to numerous international projects across Australia, Europe, Asia, the United States, and Sub-Saharan Africa. 

A full list of publications (Scopus H-Index 22)