Zamzami Zainuddin

Dr Zamzami Zainuddin is a senior lecturer in the College of Education, Psychology, and Social Work at Flinders University, Australia. With an established career in educational research, he previously held a position as Senior Lecturer at the Faculty of Education, University of Malaya (UM), Malaysia. He earned his PhD in Information and Technology Studies in Education from the University of Hong Kong (HKU), where he developed his expertise in technology-driven educational innovation.

His research focuses on transformative teaching methodologies and digital learning, particularly online, blended, and flipped and gamified learning approaches. His research currently explores cutting-edge areas, including immersive technologies (VR/AR) in education, gamification and engagement strategies, multimodal generative AI, and digital well-being. It also examines important aspects of educational psychology, particularly cognitive load theory, learner motivation, and the pedagogical implications of social media use.

His significant contributions to these fields have been published in several top-tier international journals, including Computers & Education, Educational Research Review, British Journal of Educational Technology, Australasian Journal of Educational Technology, Education and Information Technologies, and Interactive Learning Environments. These publications demonstrate his commitment to advancing knowledge in technology-enhanced education.

Methodologically, his expertise is in a mixed-methods approach, including bibliometric analyses, meta-analyses, and systematic literature reviews. His systematic review on gamification in education, published in Educational Research Review, has gained particular recognition as the journal's top-cited article, accumulating over a thousand citations on Google Scholar. This achievement underscores the impact of his work on contemporary educational research. His current book, Gamification in a Flipped Classroom: Pedagogical Methods and Best Practices, published by Springer in 2024, further establishes his thought leadership in the field. Additionally, he serves as editor for the Springer SDG book series Resilient and Sustainable Education Futures, published in 2025.

An active contributor to the international academic community, he has presented his research at renowned conferences, including IEEE, AERA, and ASIS&T. His practical expertise extends beyond theoretical research through his involvement in numerous international e-learning projects across Hong Kong, China, Malaysia, Cambodia, Indonesia, and Sub-Saharan Africa. These initiatives include innovative programmes such as Gamifying Sexual Education, Reading Battle, Low-Tech Effective Learning, and the Gamified Reading Programme, demonstrating his commitment to implementing research findings in diverse educational contexts.

See here for a full list of publications.