Zamzami Zainuddin

Dr Zamzami Zainuddin is a senior lecturer in the College of Education, Psychology, and Social Work at Flinders University, Australia. With an established career in educational research, he previously held a position as Senior Lecturer at the Faculty of Education, University of Malaya (UM), Malaysia. He earned his PhD in Information and Technology Studies in Education from the University of Hong Kong (HKU), where he developed his expertise in technology-driven educational innovation. In addition, he is an Adjunct Professor in the Faculty of Economics and Business at Universitas Negeri Malang, Indonesia.

His research focuses on transformative teaching methodologies and digital learning, particularly online, blended, flipped, and gamified approaches. He is currently exploring cutting-edge areas such as immersive technologies (VR/AR) in education, gamification and engagement strategies, multimodal generative AI, and digital wellbeing. His work also examines key aspects of educational psychology, including cognitive load theory, learner motivation, and the pedagogical implications of social media use.  His significant contributions to these fields have been published in several top-tier international journals (Q1/Top 10%), including Computers & Education, Educational Research Review, British Journal of Educational Technology, Australasian Journal of Educational Technology, Education and Information Technologies, and Interactive Learning Environments. 

Methodologically, his expertise is in a mixed-methods approach (quantitative & qualitative), including bibliometric analyses, meta-analyses, and systematic literature reviews. His systematic review on gamification in education, published in Educational Research Review, has gained particular recognition as the journal's top-cited article, accumulating over a thousand citations on Google Scholar. This achievement underscores the impact of his work on contemporary educational research. His current book, Gamification in a Flipped Classroom: Pedagogical Methods and Best Practices, published by Springer in 2024, further establishes his thought leadership in the field. Additionally, he serves as the first editor for the Springer SDG book series Resilient and Sustainable Education Futures, published in 2025.

An active contributor to the international academic community, he has presented his research at leading conferences, including IEEE, AERA, and ASIS&T. His expertise extends beyond theoretical research through involvement in numerous international e-learning projects across Australia, the United Kingdom, the United States, Germany, Hong Kong, China, Malaysia, Cambodia, Indonesia, and Sub-Saharan Africa. These initiatives include innovative programs such as Gamifying Sexual Education, Reading Battle, Low-Tech Effective Learning, and Multimodal GenAI and Cognitive Load, reflecting his commitment to applying research findings in diverse educational contexts.

See here for a full list of publications.