Associate Lecturer in Business Administration
College of Business, Creative Arts, Law and Social Sciences
Dr Zuby Osman is an accomplished pracademic, leadership educator, researcher, certified global Emotional Intelligence (EQ) coach, and internationally accredited Enneagram practitioner and trainer. With more than 24 years of leadership experience spanning higher education, financial services, organisational development, and executive education across Asia-Pacific, she is recognised for her ability to bridge academic rigour with real-world industry application to develop future-ready leaders and organisations.
Dr Osman teaches across postgraduate and undergraduate programs in Strategic Management, Innovation, Career Readiness, Professional Skills, Resilience, and Healthcare Management. She is a core member of the University's Transnational Education academic team and delivers Strategic Management in Healthcare within the Master of Health Administration program, including international teaching engagements at Nankai University, China. Through her teaching, she integrates academic scholarship, industry practice, and global perspectives to prepare graduates for leadership in complex and rapidly evolving environments.
Beyond teaching, Dr Osman is an active researcher whose work focuses on leadership, workforce capability, mental wellbeing, career motivations, organisational performance, and emerging technologies such as artificial intelligence.
Prior to entering academia, Dr Osman held several senior leadership positions with leading international organisations including Great Eastern Life, AXA, Zurich Life, Prudential, Aviva, and AIA. Most notably, as Vice President and Head of the Centre for Excellence at Great Eastern Life Singapore, she led regional distribution capability and leadership transformation initiatives across multiple Asian markets. She oversaw advisor development, leadership pipelines, digital learning transformation, and organisational capability strategies that directly impacted recruitment, productivity, customer outcomes, and business performance. Under her leadership, her team received the prestigious Insurance Asia Education Insurance Initiative of the Year Award in both 2022 and 2023. She was also recognised as the first Learning and Development leader in Asia to attain the Chartered Insurance Agency Manager (CIAM) designation, reflecting her pioneering contributions to professional development within the insurance and financial advisory sectors.
Beyond her professional achievements, Dr Osman is deeply committed to community service and social impact. She has dedicated more than two decades as a volunteer with Make-A-Wish Singapore and has been recognised by the National Council of Social Services for her longstanding contributions to community wellbeing. Guided by a strong pay it forward philosophy of “From my Best to Your Best to Our Collective Best”, she continues to mentor emerging professionals and aspiring leaders, helping them realise their potential and create meaningful impact in their organisations and communities.
Doctor of Philosophy (Ph.D.), Examining Career Motivators, Mental Wellbeing and Performance in Singapore’s Financial Advisory Profession
College of Business, Government and Law
Flinders University, Australia Completed in Feb 2026
Bachelor of Business (Distinction)
Roya Melbourne Institute of Technology University (taught at Singapore Institute of Management)
Completed in 2003
• Dual Specialization: Human Resource Management & Marketing
Certified in Life and General Insurance Product Lines
Singapore
• M5, M8, M8A, M9, M9A, HI, PGI, BCP, AFP
• Certified across both Life and General Insurance
IBF Certification Levels 1–3
Institute of Banking and Finance Singapore
2018 → Present
CIAM – Chartered Insurance Agency Manager & Qualified Trainer
Life Insurance Marketing and Research Association (LIMRA)
2018 → Present
Certified EQ Coach & Enneagram Trainer
EQ World
2022 → Present
Certified Trainer & Coach in Communications and Transactional Analysis (TA)
ECTA and JC Integra
2010 → Present
Communications & TA Specialist
Transactional Analysis & Communication, JC Integra
Certified EQ & Enneagram Trainer
Six Seconds, EQ World
Certified in Personality & Cognitive Tools
NLP, MBTI, DISC, HBDI, Firo-B, Enneagram, Edward de Bono Thinking Tools
Certified in Project Management, Systems Thinking, Six Sigma (Yellow Belt)
Credentialed
Member
Asian Private Banker
2025
Member
IFPAS Singapore
2018 → Present
Member
Asia Pacific Financial Services Association (APFinSA)
2020 → Present
Member
Institute of Banking and Finance Singapore (IBF)
2015 → Present
As indicated in the resume attachment.
As indicated in the resume attachment.