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Diploma in Sports Management (Cricket)

Partnered with the South Australian Cricket Association

Study a Diploma in Sports Management (Cricket)

Drive your career in sports with Flinders University and the South Australian Cricket Association

Based at Adelaide Oval, the Diploma in Sports Management (Cricket) will teach you the core skills needed to begin a career in sports management, backed by 100 hours of practical and hands-on training with South Australian Cricket Association management and staff.

Go behind the scenes and learn how a Cricket association operates, gain vital marketing and event management skills, build your professional network and discover how you can make your mark in sports management.

On completion, you'll be fully prepared to pursue a career in sports management, or continue your studies with guaranteed entry into Flinders degrees.

Study one year
full-time

Based at
Adelaide Oval

Gain 100 hours of practical, work-ready experience

Guaranteed entry into Flinders degrees

What you will study

Study key topics designed to introduce you to the business of sport, community engagement, sports marketing and event management and more.

The Business of Sport

Gain an introduction to the knowledge, skills, and teamwork essential for managing sports-oriented businesses, with a special focus on the functioning of a cricket association.

Commercial Outcomes in Sport

Learn the fundamental concepts of finance, accounting, and strategic management. Examine the purpose of financial information, as well as the evaluation and interpretation of financial statements. Consider essential concepts in strategic management within the context of a cricket association.

Sports Event Management

Study management and leadership principles and related theory in the sports context, including Aboriginal and Torres Strait leadership. Relate management and leadership principles and theory to authentic business scenarios in the context of a cricket association, and explore the importance of teamwork and collaboration in achieving organisational goals.

Exploring and Reporting Sport Business Data

Learn how to interpret, summarise and report data in the sports context. Design and present reports for the cricket association.

Introduction to Sport Marketing and Fan Engagement

Discuss the key marketing concepts and how they are applied within cricket and community contexts. Also, explore key aspects of fan and community engagement and development in the sports context, including participation, diversity, inclusion, and respect.

Sports Management and Leadership

Learn the relationship between management and leadership principles and theory with application to authentic business scenarios in the context of a cricket association. You will also explore the importance of teamwork and collaboration in achieving organisational goals.

Sports Management Practical experience

Undertake 100 hours of work integrated learning with the South Australian Cricket Association in a cricket related context including at Adelaide Oval, gaining practical work ready skills including event day activities and sports management principles from a Cricket perspective.

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Your career

The Diploma in Sports Management (Cricket) opens doors to a range of exciting careers in organisations including community sports programs, governing bodies, clubs, venues and events.

Potential occupations include:

Club membership officer
Partnerships coordinator
Sports media assistant
Community program coordinator
Entry level manager in sports organisations
Events assistant
Operations assistant
Sports management coordinator
Sports marketing assistant
Sports researcher
Entrepreneur in sports and recreation

Potential employers include:

Sports clubs and organisations
Events organisations
Local sports clubs
Local councils

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Express Your Interest for 2026

We’re here to help you every step of the way.

If you would like to talk to one of our friendly advisers about applying to university or to discuss your study options and pathways, please contact us.