Explore your career in Marketing - Flinders University

Make your creative mark.

Lead the way as a creative communicator and strategic thinker in the dynamic world of marketing. A sector full of variety, you could find yourself in roles involving social media, mobile apps, influencer management, website design or content creation.

Today's marketing managers make data-driven decisions to achieve business goals. Their market orientation and deep understanding of consumer behaviour makes them highly attractive to advertising agencies, media or PR firms, government bodies, and market research agencies.

Got your eye on the top job? As Chief Marketing Officer (or Marketing Director) you'll deliver the company's marketing strategy, lead the marketing team, align content with strategic goals, and review marketing analytics.

What does a marketing career look like?

Imagine a career rich in creativity, communication, and challenge. As a marketing professional, your impressive toolbox of skills will include market research, content creation, advertising & media planning, visual communications, digital marketing, and project management.

Fancy yourself a Marketing Manager? You'll develop marketing plans and lead the team to deliver results across all platforms. Or maybe you're a Marketing Analyst? You'll support the organisation's marketing efforts by analysing data and reporting on consumer and market insights. As an Advertising Manager, you'll take the creative lead, overseeing client projects and generating ideas for advertising campaigns.

By the time you hit the top job (Marketing Director or Chief Marketing Officer), you'll likely have a marketing degree - and possibly an MBA - with five years' experience managing teams, reviewing analytics, executing marketing campaigns and strategic plans.

Earn good money

_{Enjoy excellent remuneration with one in four Advertising Managers earning more than $3,593 per week.*}

^{*Source: Labour Market Insights}

Enjoy job growth

_{Expect job security with a projected 11.4% growth (or 9,200 jobs) for Advertising & Marketing Professionals.**}

^{**Source: Labour Market Insights}

Work across industries

_{Create your dream career in Marketing, with an almost limitless choice of industries - like sports, fashion, health or digital technology.***}

^{***Source: Labour Market Insights}

Study options

Bachelor of Business (Marketing)

Bachelor of Business (Marketing) (Online)

Bachelor of Business (Management)

Master of Business Administration (Marketing)

Master of Business Administration (Business Analytics)

Potential occupations

Thrive in a creative industry ripe with opportunity and lucrative career pathways. Expand your career options with an MBA specialising in marketing to give your career a competitive edge.

Top ten marketing manager jobs

advertising manager
social impact specialist
brand manager
communications manager
marketing manager
market research director
campaign/media manager
marketing analyst
marketing director
chief marketing officer

Potential employers

Leverage your highly-transferable strategic, creative and data-driven marketing skills across diverse industries, including international corporations, public and private sector, market research agencies, government and not-for-profits.

Professional accreditation

Our Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). This accreditation means you'll graduate with in-demand skills and knowledge that employers are looking for. Graduates can apply for registration as a Certified Marketing Professional.

No.1 SA University
for learner engagement, skills development, student support and starting salary.

_{(The Good Universities Guide 2022 (undergraduate), public founded SA-founded universities only)}

No.1 in SA
in Business & Management for full-time employment, learner engagement, overall educational experience and skills development.

_{(The Good Universities Guide 2022 (undergraduate), public SA-founded universities only)}

No.1 in Australia
in Business & Management for overall educational experience.

_{(The Good Universities Guide 2021 (postgraduate)}

Why study Marketing at Flinders?

Discover future-forward topics

Study core topics like Digital Marketing and Analysis designed to equip you with the skills to thrive in marketing jobs of the future.

Enjoy flexible study options

Expect a world-class learning experience at Flinders University or study online. Choose from full-time or part-time options to suit your lifestyle.

Study abroad

Study part of your degree overseas with student exchange opportunities at 80 international partner universities.

Future-proof your career

Graduate ahead of the game with future-forward skills taught by Australia’s leading academics.

Connect with industry leaders

Get real-world experience and develop networks through Work Integrated Learning and industry placement programs.

Hear from our students

“

Flinders was the only university to offer an Honours degree with a pathway to research in my unique marketing specialisation—livestreaming online shopping. The support of my lecturers and connection to the research community has brought me so much closer to my future career.

Yvonne (Chunyang) Li, Bachelor of Business (Marketing) Honours student

”

Get inspired

Business for a Better World

Make a difference by studying with Flinders Business.

Watch video

Marketing innovator leaps from practise to academia

After a decade-long career in sales and marketing management, Flinders University Honours student Yvonne Li has taken her passion for marketing to the next level—into the world of research.

Learn about innovation at Flinders

Hear from one of our leading academics about innovative career opportunities, and how Flinders can help you develop an innovative mindset for the future.

Watch video

Seizing Opportunities

Alexander was diagnosed with ADHD/Autism in his youth which severely compromised his school education. In 2020, he completed a double degree in Business Marketing and Psychology at Flinders University.

Teaching & professional staff

Our incredible teaching and professional staff are experts in their fields and well-connected to industry.

Lecturer, College of Business, Government and Law: Dr Naser Pourazad

Naser holds qualifications in Business (marketing) (PhD), Business Administration (M.A.), and Statistics (B.Sc.). He has extensive experience in marketing research in the areas of quantitative research and modelling across various contexts including luxury brands, fashion brands, and sports apparel brands.

Naser has been published in Journal of Marketing Management, Journal of Product and Brand Management, and Asia Pacific Journal of Marketing & Logistics and Australasian Marketing Journal.

Lecturer, College of Business, Government and Law: Dr Afshin Tanouri

Afshin has a Ph.D. (Marketing), Master of Marketing Management and Bachelor of Industrial Engineering. His work is published in top-ranked journals such as Journal of Services Theory and Practice (A) and Journal of Services marketing (A).

His research into social marketing, digital marketing, gamification, and services marketing focuses on how digital technologies and gamification can be used to bring about positive outcomes for individuals and society.

Work Integrated Learning Coordinator: Ms Kahlene Michalenny

Kahlene Michalanney has a Bachelor of Business (Management) from Flinders University where she learned first-hand the value of undertaking a Work Integrated Learning (WIL) placement. Kahlene's WIL experience saw her transition from student to working professional with her WIL employer in her final study year.

Kahlene is passionate about supporting current students to have valuable WIL experiences within the College of Business, Government & Law.

Frequently asked questions

What are the entry requirements for a Bachelor of Business (Marketing)?

Check out the Flinders University Handbook and search for the marketing course you’re interested in.

What is the top marketing job?

One of the top jobs is Chief Marketing Officer (CMO) or Marketing Director, which according to Payscale.com earns around $186,198 per year.

Source: payscale.com

How do I become a Chief Marketing Officer?

A Chief Marketing Officer (CMO) or Marketing Director has a marketing degree and/or an MBA with at least five years' experience managing teams, and executing strategic plans and marketing campaigns.

What's the difference between PR and marketing?

They are related, but PR is about creating a positive image for the company, and marketing is focused on selling products or services.

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Enquire now

Phone: 1300 354 633

Email: askflinders@flinders.edu.au

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Explore your career in

Marketing.

Explore your career in

Marketing.

Make your creative mark.

What does a marketing career look like?

Earn good money

_{Enjoy excellent remuneration with one in four Advertising Managers earning more than $3,593 per week.*}

Enjoy job growth

_{Expect job security with a projected 11.4% growth (or 9,200 jobs) for Advertising & Marketing Professionals.**}

Work across industries

_{Create your dream career in Marketing, with an almost limitless choice of industries - like sports, fashion, health or digital technology.***}

Study options