Bachelor of Business majoring in Marketing

Marketing Assistant

Provides administrative and creative support to the marketing team. Responsibilities include conducting research, maintaining marketing materials, updating social media and helping coordinate exciting events. This entry-level role is ideal for gaining hands-on experience and laying the foundation for a thriving marketing career.

Brand Manager

Responsible for developing and maintaining a brand's image and positioning in the market. Oversees marketing campaigns, product development and customer engagement strategies to make sure a brand resonates with its target audience. Brand managers analyse market trends and customer preferences to enhance brand identity and increase market share.

What will you study to start your career in marketing?

This program provides the skills and knowledge for a successful career in marketing. After your common first year of business topics, you'll explore Marketing major topics and have the option to add another major or minor that matches your career goals.

When choosing Marketing as a major, these are the core topics you will be exploring. You'll also gain hands-on experience through a placement.

Core topics

You may study the following topics. For exact topic information, visit the course Handbook.

Uncovering Global Market Insights
Social Media Marketing
Consumer Behaviour
Branding and Advertising
Digital Marketing and Analysis
Marketing for Health, Sustainability and Social Impact
Industry option: Industry placement or Engaging with Industry
One option topic

Accreditation or Professional Recognition

The Marketing major is accredited by the Australian Marketing Institute (AMI), ensuring it meets industry-recognised standards of excellence.

Shape your own path.

Explore what excites you and tailor your Business degree by adding a minor (or two) that matches your interests.

MINOR

Human Resource Management

In this minor, you'll develop skills to design Human Resource programs that enhance workforce skills, ensure compliance, and promote employee well-being. You'll also gain a critical understanding of HR strategies that align with ethical principles and organisational goals.

Year 2 - Core topics

Human Resource Management
Training and Development

^{*Topics may be subject to change.}

Year 3 - Core topics

Work Health and Safety
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: HR Information Systems & Analytics - Organisational Behaviour - Employment Law - Reward and Performance Management - Industry Placement - Engaging with Industry

MINOR

Sport Management

This minor you will critically apply entrepreneurial approaches and technology to create and execute business plans, considering market opportunities, ethics, and social impact. You will also evaluate marketing principles, consumer behaviour, and sports management strategies to support the success and growth of sports organisations.

Year 2 - Core topics

Developing Entrepreneurs and Small Businesses
Sports Marketing

^{*Topics may be subject to change.}

Year 3 - Core topics

Sport Coaching, Management and Administration
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topic (4.5 units) from the following: Sports Law - Sports Leadership and Governance - Industry Placement - Engaging with Industry

MINOR

Event Management

In this minor you will evaluate and apply event management practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of event management practices and strategies for local, national, and global events. Enhance your business planning and decision-making by applying these principles effectively.

Year 2 - Core topics

Design Event and Tourism Experience
The Business of Events

^{*Topics may be subject to change.}

Year 3 - Core topics

Managing and Evaluating Events
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Sustainable Tourism Planning and Development - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry

View all minors

MINOR

Management

Learn to manage people and resources with a focus on sustainability, resilience, and social responsibility. Build entrepreneurial thinking and apply evidence-based strategies for ethical, impactful growth. Develop strategic management skills to lead business transformation and tackle environmental, social, and economic challenges.

Year 2 - Core topics

Sustainable Resource Management
Developing Entrepreneurs and Small Businesses

^{*Topics may be subject to change.}

Year 3 - Core topics

Using Strategy for Business Transformation
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: Organisational Behaviour - Building Leaders of the Future - Industry Placement - Engaging with Industry

MINOR

International Business

This minor builds a critical understanding of trade policies, market risks and cultural differences to grow businesses globally. Learn to apply theory and emerging technologies to manage people and operations across borders. Develop strategic skills to enter new markets and lead diverse teams in complex international environments.

Year 2 - Core topics

International Business Context
International Business Management

^{*Topics may be subject to change.}

Year 3 - Core topics

International Trade
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: International Human Resource Management - International Marketing - Industry Placement - Engaging with Industry

MINOR

Tourism

This minor you will evaluate and apply tourism practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of tourism principles and concepts to align strategies with local, national, and global industry goals. Enhance your skills to design and implement effective tourism strategies.

Explore your study journey

Year 2 - Core topics

Place, Culture and Tourism
Cultural Heritage and Indigenous Tourism

^{*Topics may be subject to change.}

Year 3 - Core topics

Sustainable Tourism Planning and Development
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry

Year 1

In your first year, all students study five core topics and can select three option topics to explore areas of interest.

Common first year

Years 2–3

After your first year, you can focus on an area that interests you by choosing a major, a major and two minors or a major and option topics. This will help you work towards the career of your dreams.

Major (36 units)

Option topics (36 units)

OR

Major (36 units)

Minor 1 (18 units)

Option topics (18 units)

OR

Major (36 units)

Minor 1 (18 units)

Minor 2 (18 units)

OR

Major 1 (36 units)

Major 2 (36 units)

Boost your knowledge with an Honours in Business.

Develop research skills for higher degrees like a PhD, gain advanced knowledge, and build innovation and project management skills. Completing an Honours program demonstrates initiative, project management, effective writing, substantial work production, and independence to future employers.

No.1 in SA
in Business & Management for learning resources and overall education experiences.

^{The Good Universities Guide 2024 (undergraduate), public SA-founded universities only}

Ranked #1 in Australia and #2 Globally
for Sustainable Development Goal 10: Reduced Inequalities

^{Times Higher Education Impact Rankings 2025}

Five stars in
Business & Management
for learning resources

^{The Good Universities Guide 2024 (undergraduate), public SA-founded universities only}

Discover South Australia.

Where world-class education meets laid-back coastal living. With pristine beaches, acclaimed wineries, and vibrant festivals at your doorstep, South Australia offers an unmatched student experience.

Discover South Australia

_{Photo credit: SATC}

Get inspired.

Read more about Flinders University’s Bachelor of Business majoring in Marketing from our students.

“Flinders is like my second home, where I’ve met like-minded friends, been taught by enthusiastic topic coordinators, and had supportive staff from Flinders.”

Thi Hong Nhung Do

Bachelor of Business (Marketing)

“Participating in the Industry Project course was a pivotal moment for me, revealing my interest in consulting as a potential career path.”

Penelope Bryant

Bachelor of Business (Marketing)

“A core memory for me though was the people I was able to meet and the lifelong friends who I still regularly connect with today.”

Sean Jolley

Bachelor of Business (Marketing)

Get support.

Need support?

International Student Services (ISS) is the first point of contact for international student support. The university also offers everything from cultural, health, and wellbeing services, to academic support.

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Campus tours

Take a virtual tour of our campuses, guided by your fellow international students.

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FUSA

Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you'll find out about events, club memberships, and extracurricular activities.

Human Resource Management

Accommodation.

Adelaide has many accommodation options for international students. You can choose to live on campus, at our city accommodation provider The Switch, or in rental accommodation.

Explore accommodation

Scholarships.

Flinders University offers a wide range of undergraduate and postgraduate scholarships to support international students pursue their educational and career goals.

View Scholarships

Flinders offers a vibrant, fun, supportive uni experience you’ll remember for a lifetime.

Need support?

From cultural, health and wellbeing services, to study and financial support, enrolment advice and more, we’re here to help.

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Student clubs

Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you’ll find out about events, club memberships and extracurricular activities.

Learn more about clubs

Campus facilities

Flinders’ campuses are hubs of activity, with retail and food outlets, library spaces, study and chill spaces and more.

Explore our campuses

Learn from the experts.

Our incredible teaching and professional staff are experts in their fields and well-connected to the industry.

Dr Naser Pourazad

An expert in marketing, Naser explores how people connect with brands, from luxury labels to sportswear. With cutting-edge research in consumer behaviour and digital marketing, he delivers deep insights into the art of branding.

Dr Ashleigh Powell

Blending psychology and marketing, Ashleigh offers a fresh take on what drives consumer choices. Her expertise in behaviour change and social impact helps students understand the science behind powerful marketing strategies.

Dr Afshin Tanouri

Afshin specialises in digital marketing, gamification, and business ethics. His research spans mental health, wellbeing, and alcohol reduction, and he integrates industry experience to create engaging, real-world learning opportunities.

Gain real world experience.

Discover how Flinders Business degrees can fast-track your career.

Industry placements and engaging with industry are essential parts of your study at Flinders. You'll gain hands-on experience in the business world, conduct research, develop strategic insights, and make recommendations to help your clients elevate their business.

These opportunities are available throughout the year in various second and third-year option topics across business majors and minors.

Hear Aleyna explain her Flinders Business industry placement experience at EY, "When I started at EY I felt prepared to be chucked in the deep end and they did, and having employment come out of the placement was excellent."

You might also be interested in other majors.

Marketing

Management

International Business

Sports Management

Leading Change

Let’s get started on your Flinders’ experience.

We know not everyone begins uni the same way, so we offer a variety of pathways into Flinders.
Use the dropdown to tell us a bit about you.

I have…

Apply via SATAC

245301 (Bedford Park)

285041 (City)

+ Learn more about enrolling into Flinders.

Concerned about your ATAR? If it doesn't meet the course requirement, or if you don't receive one, we offer alternative pathways to admission. Contact us to discuss your options—we're here to help.

Application options.

Apply online

Follow up our step-by-step guide to help you with your application to study at Flinders.

Start application

Find an agent

Our registered education agents around the world understand the university system and will guide you through the application process.

View the full list of countries requiring agent assistance.

Find an agent

Contact us

Get in touch with our team to discuss your preferences, career options, pathways, and course and entry requirements. We are here to ensure you have everything you need to choose the right degree for you.

Contact us

Don't meet academic requirements? Don't worry. We'll help you get there.

Preparatory courses

If you lack required English proficiency, improve through Flinders University Academy or approved ELICOS providers for direct university entry without IELTS/TOEFL tests.

Flinders University Academy

If you do not meet entry requirements for your desired degree, Flinders University Academy will provide you with a direct pathway into the destination degree of your choice.

Gain two qualifications in just 1.5 years of extra study with a combined degree.

Flinders combined degree options can help you pursue multiple passions and graduate with two degrees to broaden your career opportunities.
Explore all combined degrees.

Add on International Relations & Political Science

Combined SATAC code: 244191

Duration: 4 years

Delivery Mode: In person

International Relations & Political Science

Combining studies in Business with a Bachelor of International Relations and Political Science opens the door to a multitude of careers in international organisations, aid and human rights, government, transnational crime, terrorism, and non-government organisations.

Add on Laws - Legal Practice Entry

Combined SATAC code: 244941

Duration: 5 years

Delivery Mode: In person

With this combined degree, you will gain a strong foundation in core business principles while developing the legal knowledge and skills to navigate complex regulatory environments—preparing you for a career at the intersection of law and commerce.

Laws

Add on Psychological Science

Combined SATAC code: 284791

Duration: 4 years

Delivery Mode: In person

With this combined degree, you will build a solid understanding of business operations while exploring the psychological drivers behind human behaviour—equipping you with the skills to make informed, people-focused decisions in the workplace.

Psychological Science

Does marketing require maths?

Frequently asked questions

Over the years, many questions have been asked by students before. For the quickest answers view our frequently asked questions or browse the full list @ Ask Flinders.

Ask Flinders

Our marketing degree includes some maths-focused subjects related to business and statistics. Courses like business analytics, economic statistics and market research provide students with essential skills to analyse data, understand trends and make informed marketing decisions.

What is Marketing vs. Advertising?

Marketing is about understanding customer needs and creating strategies to meet them, while advertising focuses on promoting products or services through paid channels. At Flinders, you'll explore both areas, gaining hands-on experience in crafting marketing strategies and advertising campaigns.

Will Marketing Be Replaced by AI?

AI won’t replace marketing professionals but will significantly transform the industry. While repetitive tasks may be automated, roles involving creativity and strategy will thrive. At Flinders, many of our subjects explore the role of AI in marketing, preparing students for this evolving industry.

Do you have to be creative to be in marketing?

At Flinders University, creativity is an important aspect of marketing, but not the only one. While creative thinking helps with campaigns and content, successful marketing also relies on strategic and analytical skills and understanding consumer behavior. Our Marketing major prepares you to balance creativity with data-driven decision-making, ensuring you're ready for a successful career in the field.

How do I apply?

Applications are completed via SATAC
Visit: satac.edu.au

ATAR and Selection Rank profile

The ATAR and Selection Rank profile shows data for students offered a place wholly or partly on the basis of ATAR who commenced the course in the previous admission year. As this course is new there is currently no ATAR and Selection Rank data available.

Student Profile

The Student Profile gives an indication of the likely peer cohort for new students in a particular course. It provides data on students who commenced the course in the previous admission year. As this course is new there is currently no Student Profile data available

Frequently asked questions.

Get in touch with us to discuss your preferences, career options, pathways and course and entry requirements. We are here to ensure you have everything you need to choose the right degree for you.

Contact Us

What documents do I need for my international application?

The type of documents you will need for your international application depends on what course you are applying for and which country you are a citizen of. Course requirements are stated on each course webpage. Examples of documentation you might expect to provide for your international application include a copy of personal identification, academic transcripts or a resume.

When should I apply for my student visa?

Once you have received your Confirmation of Enrolment (CoE) letter from Flinders University, you should apply for your visa as soon as possible as visa processing times can vary. You will receive your CoE letter after you have applied to study at Flinders, accepted your offer and paid the semester tuition fee.

Apply for a visa

Can I study part-time?

No. Part-time study is currently not available for international students due to visa conditions.

Can I study online?

No. Online study is currently not available for international students due to visa conditions.

What if I don’t meet English language requirements?

If you don’t meet our English language or academic entry requirements, you can still gain entry to Flinders University through our on-campus pathway provider Flinders University Academy. Alternatively, you can improve your English language proficiency through our approved English Language Instruction Course for Overseas Students (ELICOS) providers.

English language pathways

How do I apply?

You can apply to study as an international student directly through Flinders University or an authorised agent in your country.

If you are from one of the countries listed here, you are required to apply via an education agent. If you reside onshore in Australia, you will not require an agent even if you are from the countries listed above.

Can I work while studying in Australia?

Find an agent

Yes. As a student visa (subclass 500) holder, you and your dependents (family members) can work up to 48 hours a fortnight when your course of study is in session. If you have started a master degree by research or doctoral degree, this rule does not apply to you and working hours are not restricted.