Delivery mode
In-person (City Campus), online
Availability
Full-time/Part-time
^Government subsidies enable Flinders to offer Domestic applicants a reduction of up to 80% off full course fees through Commonwealth Supported Places. Offer subject to change.
Continue to explore course options at Flinders University.
The Graduate Certificate in Marketing at Flinders University provides you with a practical foundation in marketing strategy, digital marketing, analytics and consumer behaviour.
This course is ideal for professionals seeking to enhance their expertise or pivot into the marketing field. With direct pathways to the MBA (Marketing), you can build towards a master's degree while gaining immediate, career-ready skills.
Marketing professionals are in high demand across Australia, projected to grow by 206,600 jobs over the five years.* This course prepares you for diverse marketing roles in corporate, government, and not-for-profit sectors. You’ll gain the skills to develop campaigns, analyse data, and contribute to strategic decisions.
Salary
$110K
typical salary in Australia
Job growth
13.8%
5-year projection
Lead the development and execution of marketing strategies to promote products or services, enhance brand awareness, and drive business growth. They oversee market research, campaign planning, budgeting, and team coordination. This role is pivotal in aligning marketing initiatives with organisational goals.
Focus on online marketing strategies, including SEO, content marketing, social media, and email campaigns, to engage customers and drive conversions. They analyse digital metrics to optimise campaign performance and ROI.
Jobs growth
13.8%
5-year projection
Salary
$120K
typical salary in Australia
Responsible for developing and maintaining a brand's image, ensuring consistency across all marketing channels. They conduct market research to understand consumer perceptions and devise strategies to enhance brand equity.
Gather and analyse data on consumers and competitors to inform marketing strategies. They interpret market trends to identify opportunities and threats, aiding businesses in decision-making.
In this 6-month course, you’ll study core marketing principles and digital tools, while exploring global marketing dynamics.
You’ll apply your learning through practical projects, with the flexibility to specialise in key areas such as consumer behaviour or strategic marketing.
Your first year might include the following topics. For exact topic information, visit the course Handbook.
Flinders University offers staggered qualifications as you complete certain milestones. Finish four topics and you’ll receive a Graduate Certificate. Finish another four topics, and you’ll receive a Graduate Diploma. Complete a further 16 topics in addition to those, and you will be awarded a Master of Business Administration (Marketing).
Finish four topics and you’ll receive a Graduate Certificate.
Finish another four topics, and you’ll receive a Graduate Diploma.
Complete a further eight topics in addition to those, and you will be awarded a Masters of Business Administration in Marketing.
Where world-class education meets laid-back coastal living. With pristine beaches, acclaimed wineries, and vibrant festivals at your doorstep, South Australia offers an unmatched student experience.
Photo credit: SATC
International Student Services (ISS) is the first point of contact for international student support. The university also offers everything from cultural, health, and wellbeing services, to academic support.
Take a virtual tour of our campuses, guided by your fellow international students.
Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you'll find out about events, club memberships, and extracurricular activities.
Adelaide has many accommodation options for international students. You can choose to live on campus, at our city accommodation provider The Switch, or in rental accommodation.
Flinders offers a vibrant, fun, supportive uni experience you’ll remember for a lifetime.
From cultural, health and wellbeing services, to study and financial support, enrolment advice and more, we’re here to help.
Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you’ll find out about events, club memberships and extracurricular activities.
Flinders’ campuses are hubs of activity, with retail and food outlets, library spaces, study and chill spaces and more.
Our incredible teaching and professional staff are experts in their fields and well-connected to the industry.
Dean of Business
Angie Shafei
Angie is an interdisciplinary Clinical Pathologist, Health Management Consultant, and Researcher with 20+ years of experience. She focuses on innovation, health transformation, and digital health. As co-founder of Innovate Inn, she excels in research commercialisation and has published extensively in digital health and patient-centred service models.
Dr Afshin Tanouri
Director of MBA
Afshin specialises in digital technologies and gamification, with research spanning mental health, wellbeing, and alcohol reduction, published in top journals. Passionate about industry engagement and research-driven teaching, he integrates real-world experiences into courses covering digital marketing, sustainability, and business ethics.
Students of the Graduate Certificate in Marketing will gain practical experience through real-world case studies, applied projects, and industry-focused assessments.
You'll learn how to design and implement digital campaigns, analyse marketing data for strategic insights, and develop solutions tailored to contemporary business challenges. This hands-on learning approach ensures you graduate job ready.
Discover how Flinders Business degrees can fast-track your career with Industry Placements. Hear how students take part in real-life jobs, put their learning into practice and build industry connections.
Select your preferred course.
Check entry requirements.
Check individual course entries on SATAC for information on important dates.
Apply online at SATAC.
Flinders students can apply to transfer to this course internally. Visit: www.flinders.edu.au/internaltransfer for more information.
To be accepted into this course, applicants must meet at least one of the following entry requirements:
Over the years, many questions have been asked by students before. For the quickest answers view our frequently asked questions or browse the full list @ Ask Flinders.
A Graduate Certificate in Marketing is a postgraduate qualification that provides advanced knowledge and skills in marketing. It is designed for individuals who want to enhance their marketing expertise and advance their careers in the field.
Yes, many institutions offer pathways to further study, such as a Graduate Diploma or Master of Business Administration (Marketing). Completing the Graduate Certificate can provide a foundation for advanced postgraduate qualifications.
Yes, the Graduate Certificate in Marketing is recognised by industry professionals and can enhance your credibility and employability in the marketing field.
A Graduate Certificate is a shorter program that provides foundational knowledge and skills, while a Graduate Diploma offers more in-depth study and covers a broader range of topics. The Graduate Diploma typically takes longer to complete and may provide more advanced career opportunities.
Studying at Flinders University offers access to experienced academics, industry connections, and practical learning opportunities. The program is designed to provide you with the skills and knowledge needed to succeed in the marketing industry. The Graduate Certificate is a higher-level academic qualification compared to a Certificate IV in Marketing or a Certificate in Marketing which are more vocational and focused on practical skills and knowledge for specific roles.
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If you would like to talk to one of our friendly advisors about applying to university or to discuss your study options and pathways, please contact us.
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South Australia 5042
South Australia | Northern Territory
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