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Bachelor of Media and Communication

Study Media and Communication at Flinders

Prepare for a career in the media, communications and multimedia industries.

Skills in media and communication are essential to every industry, and the market for media and communication experts is expanding exponentially.

As the only degree in South Australia that targets the new professions in global communication and combines communication studies, creative digital media, and business skills, this degree has been designed and developed with the industry in mind. You'll gain the skills to research, write, design and produce content for the ever-changing media landscape.

Choosing to specialise in Digital Media, Strategic Communication, Public Relations, or Business Skills and Entrepreneurship, you'll become an informed content creator and will be equipped to persuade and inform different audiences, create graphics and images, publish and maintain communication on various platforms, and undertake marketing and public relations activities. You'll also develop practical industry knowledge and the contacts to graduate prepared for a challenging career.

Fast facts

Course facts at a glance.
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I am an
International Student

I am not a citizen of
Australia or New Zealand.

Switch to International

I am a
Domestic Student

I am an Australian or New Zealand Citizen.

I'm an Australian Permanent Resident
(including Humanitarian Visa holders).

Switch to Domestic

Prerequisites

None

Assumed knowledge

None

2022 selection rank

70.00

Guaranteed selection rank

75.00

TAFElink

Diploma or above

Adjustment factors available

Yes

SATAC code

224151

Delivery mode
On campus:
  • – Bedford Park
Online: No.
Duration

3 years full-time
(or part-time equivalent)
Deferrable: Yes

Annual indicative fee
  • 2022: $14,347
How are these fees calculated?
Start dates
  • – March
  • – July

Student and ATAR profile

Save course

Student and ATAR profile

Save course

Why study Media and Communication at Flinders

  • The only degree in South Australia that combines communication studies, creative digital media and business skills.
  • Careers for Media Professionals are expected to grow by 7.3%, Advertising and Marketing Professionals by 11.4%, and Multimedia Specialists and Web Developers by 13.7% to November 2026*
  • Choose from a range of electives across the University including Indigenous and Australian histories, languages, screen and media, marketing, gender studies, digital media.
  • Choose to specialise in Digital Media, Strategic Communication, Public Relations, or Business Skills and Entrepreneurship.
  • Teaching is delivered through a combination of Lectures, Tutorials, Seminars, Online components, and Workshops
  • No.1 in SA in Communications for overall experience (QILT Student Experience Survey 2019 & 2020 (undergraduate) public SA-founded universities only)   
  • No.1 in SA in Communications for overall educational experience, skills development, student support and teaching quality (The Good Universities Guide 2022 (undergraduate), public SA-founded universities only)
  • Five Stars in Communications for learning resources, overall educational experience, skills development, student support and teaching quality (The Good Universities Guide 2022 (undergraduate)).

*National Skills Commission Employment Projections to November 2026

Your career

Media is everywhere. Communication is everything. Skills in media and communication are vital to every industry.
How long is a piece of string? A career in media and communication is one of the most diverse and ever-changing landscapes you can enter into.

Gone are the days of traditional media being limited to television and newspapers. You could work in digital media, video production, radio, podcasting, public relations, journalism or social media, to name a few.

Potential occupations include:

  • content creator
  • chief communications officer
  • social media specialist
  • public relations officer
  • marketing specialist
  • media liaison
  • content strategist
  • digital copywriter.

Potential employers include:

  • multinational news and entertainment corporations
  • theatre/dance companies
  • galleries
  • publishers
  • start-ups
  • local and national government
  • advertising agencies.

Hear from our students

"

Being at Flinders allowed me to further my writing skills as well as enhance new professional skills like game design, critical thinking and graphic design. Media and Communication taught me more about how these fields work and was able to increase my skills. The internship topic in this degree is how I got to the Don Dunstan Foundation and connections made during my studies aided in my writing career. I still use my skills and knowledge attained during my studies every day, even when I’m not working.

Read more
Cameron Lowe Bachelor of Media and Communication

Media and Communication student Courtney Pedler

Media and Communication student Sean Kemp

What you will study

First year

A typical first year might include:
  • core topics in visual communication, marketing principles, writing for digital environments, convergence cultures and multimedia
  • option topics in areas such as business, tourism, entrepreneurship, and media.

Second year

A typical second year might include:
  • a selection of core topics covering social media marketing, technical writing, journalism, digital graphic design, media policy and multimedia production
  • a topic in communication theory
  • option topics such as consumer behaviour, marketing communications, culture and communication, ethics, Australian/Indigenous media, interaction design, media and cultural identities.

Third year

A typical third year might include:
  • a selection of core topics covering publishing and editing; writing for PR and advertising; and writing for business, the public sector and media audiences
  • a work placement in communication
  • a selection of optional topics covering e-business, marketing, governance, sustainability and ethics, intercultural communication, politics and the internet, scriptwriting, and digital games.

View study program

Practical experience

The degree provides you with practical experience that prepares you for a range of international careers, through hands-on experience, as well as skills in conceptual rigour and critical thinking, all of which increase your professional versatility.

Study abroad

Flinders has a series of international exchange links that give you a chance to study part of your degree overseas. Gain another perspective, gather experience and immerse yourself in the culture of another country.

ATAR and Student Profile Information

The table below shows ATAR and Selection Rank data for students offered a place wholly or partly on the basis of ATAR commencing in Semester 1, 2022. It is limited to applicants that have recently completed secondary education (within the last two years). Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – less than 5 ATAR based offers made
N/A – This course uses additional selection criteria and therefore Selection Rank is not published
ATAR-based offers only across all offer rounds ATAR - Excluding adjustment factors Selection Rank - ATAR plus any adjustment factors
Highest rank to receive an offer 92.75 96.65
Median rank to receive an offer 72.65 75.60
Lowest rank to receive an offer 61.30 71.40

The table below gives an indication of the likely peer cohort for new students in this course. It provides data on students who commenced study in this course in Semester 1, 2022 including those admitted through all offer rounds and international students studying in Australia. Applicant background groupings are based on educational background, not basis of admission. Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – the number of students is less than 5
N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students
Applicant background (Semester 1, 2022) Number of students Percentage of all students
Higher education study (includes a bridging or enabling course) 6 38%
Vocational education and training (VET) study 0 0%
Work and life experience <5 <5
Recent secondary education - Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points) 5 31%
Recent secondary education - Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test) <5 <5
Recent secondary education - Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration pathways) <5 <5
International Students 0 0%
All students 16 100%

Innovation and
enterprise topics

At Flinders University, we recognise that careers are evolving and the workplace of the future will look very different from today.

Whatever undergraduate course you are studying at Flinders you can add innovation and enterprise electives to your degree to gain new, adaptable and transferrable skills that will equip you for changes in the global job market.

These innovation and enterprise electives prepare you for the careers of tomorrow by developing what we like to call ‘personal enterprise skills’ – the innate ability to adapt to whatever life throws at you, professionally and personally.

How to apply

1

Choose your preferred course.

 

2

Check the entry requirements and admission pathways available to you.

 

3

Choose other courses to include in your preferences.

 

4

Visit SATAC and submit your application online.

Applicants can apply for this course using Year 12 qualifications, previous higher education study, TAFE/VET qualifications, or through adult entry (STAT/Foundation Studies/tertiary preparation course).

Find the entry path that’s right for you.

Explore our pathways

How to apply

1

Select your course.

 

2

Check entry requirements.

 

3

Check your eligibility for credit.

 

5

Obtain certified documents.

 

6

Submit your application and documents.

View further details

If you don’t meet our English language entry requirements and need to improve your English language proficiency, you can do so through our approved English Language Instruction Course for Overseas Students (ELICOS) providers.

This means that you can attend the required English language tuition at approved ELICOS providers and gain direct entry into university without an IELTS or TOEFL test.

Find out more

If you don’t meet our academic entry requirements, you can still gain entry to Flinders University through academic pathways programs provided by the Flinders International Study Centre.

Find out more

Course enquiries

Want more information about studying at Flinders University? Contact us to find out more – we’d love to help you decide if Flinders University is the right choice for you.

Course enquiries

For all course enquiries phone or email us or complete the course enquiry form.

1300 354 633

askflinders@flinders.edu.au

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Last Updated: 26 Sep 2022
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