Bachelor of Business majoring in Sports Management

Sports Marketing Coordinator

Enhances the visibility of sports organisations or events by managing campaigns, creating promotional content and building partnerships. They focus on fan engagement, sponsorships and analysing marketing efforts to make sure they reach the right audience and boost revenue.

Community Programs Manager

Working for a sports club or community organisation, a Community Programs Manager delivers sporting programs to community, commercial and not-for-profit sectors. This role requires project management and communication skills to expertly network with local industry, communities and corporate bodies to grow the reach and quality of the programs.

What will you study to start your career in sports management?

This program provides the skills and knowledge for a successful career in sports management. After your common first year of business topics, you'll explore Sports Management major topics and have the option to add another major or minor that matches your career goals.

When choosing Sports Management as a major, these are the core topics you will be exploring. You'll also gain hands-on experience through a placement.

Core topics

You may study the following topics. For exact topic information, visit the course Handbook.

Developing Entrepreneurs and Small Businesses
Sports Marketing
Sports Leadership and Governance
Sports Law
Sport Coaching, Management and Administration
Industry option: Industry placement or Engaging with Industry
Two option topic

Shape your own path.

Explore what excites you and tailor your Business degree by adding a minor (or two) that matches your interests.

MINOR

Management

Learn to manage people and resources with a focus on sustainability, resilience, and social responsibility. Build entrepreneurial thinking and apply evidence-based strategies for ethical, impactful growth. Develop strategic management skills to lead business transformation and tackle environmental, social, and economic challenges.

Year 2 - Core topics

Sustainable Resource Management
Developing Entrepreneurs and Small Businesses

^{*Topics may be subject to change.}

Year 3 - Core topics

Using Strategy for Business Transformation
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: Organisational Behaviour - Building Leaders of the Future - Industry Placement - Engaging with Industry

MINOR

Marketing

In his minor you’ll learn to evaluate and apply research methodologies to develop marketing strategies that align with organisational goals and stakeholder needs. Build key skills in analysing consumer behaviour and digital marketing ecosystems to drive customer engagement. Strengthen your critical thinking and communication to solve marketing challenges using data-driven insights and strategic decision-making.

Year 2 - Core topics

Uncovering Global Market Insights
Consumer Behaviour

^{*Topics may be subject to change.}

Year 3 - Core topics

Digital Marketing and Analysis
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: Marketing Planning and Strategy: Contemporary and Future Focused - Marketing for Health, Sustainability and Social Impact - Industry Placement - Engaging with Industry

MINOR

International Business

This minor builds a critical understanding of trade policies, market risks and cultural differences to grow businesses globally. Learn to apply theory and emerging technologies to manage people and operations across borders. Develop strategic skills to enter new markets and lead diverse teams in complex international environments.

Year 2 - Core topics

International Business Context
International Business Management

^{*Topics may be subject to change.}

Year 3 - Core topics

International Trade
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: International Human Resource Management - International Marketing - Industry Placement - Engaging with Industry

View all minors

MINOR

Human Resource Management

In this minor, you'll develop skills to design Human Resource programs that enhance workforce skills, ensure compliance, and promote employee well-being. You'll also gain a critical understanding of HR strategies that align with ethical principles and organisational goals.

Year 2 - Core topics

Human Resource Management
Training and Development

^{*Topics may be subject to change.}

Year 3 - Core topics

Work Health and Safety
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: HR Information Systems & Analytics - Organisational Behaviour - Employment Law - Reward and Performance Management - Industry Placement - Engaging with Industry

MINOR

Event Management

In this minor you will evaluate and apply event management practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of event management practices and strategies for local, national, and global events. Enhance your business planning and decision-making by applying these principles effectively.

Year 2 - Core topics

Design Event and Tourism Experience
The Business of Events

^{*Topics may be subject to change.}

Year 3 - Core topics

Managing and Evaluating Events
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Sustainable Tourism Planning and Development - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry

MINOR

Tourism

This minor you will evaluate and apply tourism practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of tourism principles and concepts to align strategies with local, national, and global industry goals. Enhance your skills to design and implement effective tourism strategies.

Explore your study journey

Year 2 - Core topics

Place, Culture and Tourism
Cultural Heritage and Indigenous Tourism

^{*Topics may be subject to change.}

Year 3 - Core topics

Sustainable Tourism Planning and Development
One option topic

^{*Topics may be subject to change.}

Option topics

Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry

Year 1

In your first year, all students study five core topics and can select three option topics to explore areas of interest.

Common first year

Years 2–3

After your first year, you can focus on an area that interests you by choosing a major, a major and two minors or a major and option topics. This will help you work towards the career of your dreams.

Major (36 units)

Option topics (36 units)

OR

Major (36 units)

Minor 1 (18 units)

Option topics (18 units)

OR

Major (36 units)

Minor 1 (18 units)

Minor 2 (18 units)

OR

Major 1 (36 units)

Major 2 (36 units)

Boost your knowledge with an Honours in Business.

Develop research skills for higher degrees like a PhD, gain advanced knowledge, and build innovation and project management skills. Completing an Honours program demonstrates initiative, project management, effective writing, substantial work production, and independence to future employers.

Sports Management (Cricket)

No.1 in SA
in Business & Management for learning resources and overall education experiences.

^{(The Good Universities Guide 2024 (undergraduate), public SA-founded universities only)}

Ranked #1 in Australia and #2 Globally
for Sustainable Development Goal 10: Reduced Inequalities

^{(Times Higher Education Impact Rankings 2025)}

Five stars in
Business & Management
for learning resources

^{(The Good Universities Guide 2024 (undergraduate), public SA-founded universities only)}

Discover South Australia.

Where world-class education meets laid-back coastal living. With pristine beaches, acclaimed wineries, and vibrant festivals at your doorstep, South Australia offers an unmatched student experience.

Discover South Australia

_{Photo credit: SATC}

Gain industry insights with our 1-year Diplomas

Gain hands-on experience and industry insights with our one-year Diplomas in Sports Management each backed by major partnerships with leading sports organisations. Successful completion of these diplomas guarantees entry into Flinders degrees, including the Bachelor of Business (Sports Management).

Sports Management

Sports Management

Sports Management (Cricket)

Get support.

Need support?

International Student Services (ISS) is the first point of contact for international student support. The university also offers everything from cultural, health, and wellbeing services, to academic support.

Get support

Campus tours

Take a virtual tour of our campuses, guided by your fellow international students.

Discover our campuses

FUSA

Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you'll find out about events, club memberships, and extracurricular activities.

Human Resource Management

Accommodation.

Adelaide has many accommodation options for international students. You can choose to live on campus, at our city accommodation provider The Switch, or in rental accommodation.

Explore accommodation

Scholarships.

Flinders University offers a wide range of undergraduate and postgraduate scholarships to support international students pursue their educational and career goals.

View Scholarships

Flinders offers a vibrant, fun, supportive uni experience you’ll remember for a lifetime.

Need support?

From cultural, health and wellbeing services, to study and financial support, enrolment advice and more, we’re here to help.

Get support

Student clubs

Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you’ll find out about events, club memberships and extracurricular activities.

Learn more about clubs

Campus facilities

Flinders’ campuses are hubs of activity, with retail and food outlets, library spaces, study and chill spaces and more.

Explore our campuses

Learn from the experts.

Our incredible teaching and professional staff are experts in their fields and well-connected to the industry.

Dr Daniel Padovan

Daniel blends his emergency services background and PhD research on adventure sports therapies with a coaching approach to teaching. He emphasises industry placements, student success, and a supportive, engaging learning environment.

Alicia Mitton

With 20 years of experience in business, international studies, and lecturing, Alicia bridges academia and industry. She collaborates with partners to create impactful Work Integrated Learning programs that connect students with the professional sports sector.

Dr Rubi Cury

A former judo athlete with 12+ years in the sports industry, Rubi is passionate about sustainability and innovation in sports management. She designs hands-on learning experiences that build real-world skills, confidence, and career-ready graduates.

Connect with industry.

You will have the chance to dive into hands-on placement opportunities with a diverse range of industry partners. Whether it's the Big Four accounting firms, globally recognised FMCG brands, banking and financial institutions, SMEs focused on social accountability and community engagement, sporting organisations, or South Australian government departments, there's something for everyone. These partnerships offer you valuable opportunities to gain real-world experience and insights across various sectors.

Gain real world experience.

Discover how Flinders Business degrees can fast-track your career.

Industry placements and engaging with industry are essential parts of your study at Flinders. You'll gain hands-on experience in the business world, conduct research, develop strategic insights, and make recommendations to help your clients elevate their business.

These opportunities are available throughout the year in various second and third-year option topics across business majors and minors.

Hear Aleyna explain her Flinders Business industry placement experience at EY, "When I started at EY I felt prepared to be chucked in the deep end and they did, and having employment come out of the placement was excellent."

You might also be interested in other majors.

Marketing

Management

International Business

Sports Management

Leading Change

Let’s get started on your Flinders’ experience.

We know not everyone begins uni the same way, so we offer a variety of pathways into Flinders.
Use the dropdown to tell us a bit about you.

I have…

Apply via SATAC

245381 (Bedford Park)

285051 (City)

+ Learn more about enrolling into Flinders.

Concerned about your ATAR? If it doesn't meet the course requirement, or if you don't receive one, we offer alternative pathways to admission. Contact us to discuss your options—we're here to help.

Application options.

Apply online

Follow up our step-by-step guide to help you with your application to study at Flinders.

Start application

Find an agent

Our registered education agents around the world understand the university system and will guide you through the application process.

View the full list of countries requiring agent assistance.

Find an agent

Contact us

Get in touch with our team to discuss your preferences, career options, pathways, and course and entry requirements. We are here to ensure you have everything you need to choose the right degree for you.

Contact us

Don't meet academic requirements? Don't worry. We'll help you get there.

Preparatory courses

If you lack required English proficiency, improve through Flinders University Academy or approved ELICOS providers for direct university entry without IELTS/TOEFL tests.

Flinders University Academy

If you do not meet entry requirements for your desired degree, Flinders University Academy will provide you with a direct pathway into the destination degree of your choice.

Gain two qualifications in just 1.5 years of extra study with a combined degree.

Flinders combined degree options can help you pursue multiple passions and graduate with two degrees to broaden your career opportunities.
Explore all combined degrees.

Add on International Relations & Political Science

Combined SATAC code: 244191

Duration: 4 years

Delivery Mode: In person

International Relations & Political Science

Combining studies in Business with a Bachelor of International Relations and Political Science opens the door to a multitude of careers in international organisations, aid and human rights, government, transnational crime, terrorism, and non-government organisations.

Add on Laws - Legal Practice Entry

Combined SATAC code: 284541

Duration: 5 years

Delivery Mode: In person

With this combined degree, you will gain a strong foundation in core business principles while developing the legal knowledge and skills to navigate complex regulatory environments—preparing you for a career at the intersection of law and commerce.

Laws

Add on Information Technology

Combined SATAC code: 214761

Duration: 4 years

Delivery Mode: In person

With this combined degree, you will develop the professional business and IT skills to get you job-ready, gain strong knowledge in areas you’re passionate about, and build the complex critical thinking and problem-solving abilities needed to drive innovation and tackle real-world challenges across industries.

Information Technology

Can I study a Diploma in Sports Management as a pathway to a business university degree?

Frequently asked questions

Over the years, many questions have been asked by students before. For the quickest answers view our frequently asked questions or browse the full list @ Ask Flinders.

Ask Flinders

Yes, at Flinders University, the Diploma of Sports Management provides a direct pathway into the Bachelor of Business, majoring in Sports Management with 1 year of credit.

This pathway allows students to gain foundational knowledge in the sports industry and business principles before progressing to a full degree. Completing the diploma equips you with essential skills in management, marketing and event coordination, which are crucial for working in the sports industry. Upon successful completion of the diploma, you can seamlessly transition into the Bachelor of Business, building on your previous studies to expand your expertise in sports management and business leadership.

This pathway is ideal for those who want to build a solid foundation in sports management and continue their studies in business at Flinders University, ensuring you’re ready for a successful career in the industry.

What career opportunities are available after studying Sports Management?

Graduates of this program can pursue roles such as sports development officers, event coordinators, sports marketing coordinators or partnership coordinator. These careers allow you to work with sports clubs, community programs or even elite-level organisations, both in Australia and globally.

Does this program include practical experience or industry placements?

Yes, our program emphasises real-world learning, offering hands-on placements and projects with industry partners. These experiences enable students to build professional networks and develop the skills needed to excel in the sports industry.

Can I combine Sports Management with other areas of study?

Absolutely! Students can tailor their degree by choosing electives or minors in areas like marketing, law or business analytics, giving them a broader skill set to meet diverse career goals.

What skills will I gain in this program?

You'll develop skills in leadership, strategic thinking, governance, sports marketing and event management. These skills are crucial for managing sports teams, events or programs and will prepare you for a dynamic career in the sports industry.

How do I apply?

Applications are completed via SATAC
Visit: satac.edu.au

ATAR and Selection Rank profile

The ATAR and Selection Rank profile shows data for students offered a place wholly or partly on the basis of ATAR who commenced the course in the previous admission year. As this course is new there is currently no ATAR and Selection Rank data available.

Student Profile

The Student Profile gives an indication of the likely peer cohort for new students in a particular course. It provides data on students who commenced the course in the previous admission year. As this course is new there is currently no Student Profile data available

Frequently asked questions.

Get in touch with us to discuss your preferences, career options, pathways and course and entry requirements. We are here to ensure you have everything you need to choose the right degree for you.

Contact Us

What documents do I need for my international application?

The type of documents you will need for your international application depends on what course you are applying for and which country you are a citizen of. Course requirements are stated on each course webpage. Examples of documentation you might expect to provide for your international application include a copy of personal identification, academic transcripts or a resume.

When should I apply for my student visa?

Once you have received your Confirmation of Enrolment (CoE) letter from Flinders University, you should apply for your visa as soon as possible as visa processing times can vary. You will receive your CoE letter after you have applied to study at Flinders, accepted your offer and paid the semester tuition fee.

Apply for a visa

Can I study part-time?

No. Part-time study is currently not available for international students due to visa conditions.

Can I study online?

No. Online study is currently not available for international students due to visa conditions.

What if I don’t meet English language requirements?

If you don’t meet our English language or academic entry requirements, you can still gain entry to Flinders University through our on-campus pathway provider Flinders University Academy. Alternatively, you can improve your English language proficiency through our approved English Language Instruction Course for Overseas Students (ELICOS) providers.

English language pathways

How do I apply?

You can apply to study as an international student directly through Flinders University or an authorised agent in your country.

If you are from one of the countries listed here, you are required to apply via an education agent. If you reside onshore in Australia, you will not require an agent even if you are from the countries listed above.

Can I work while studying in Australia?

Find an agent

Yes. As a student visa (subclass 500) holder, you and your dependents (family members) can work up to 48 hours a fortnight when your course of study is in session. If you have started a master degree by research or doctoral degree, this rule does not apply to you and working hours are not restricted.