Study the Bachelor of Business (Marketing)

Why study marketing?

New world, new thinking

Technology and innovation are transforming business today, creating new ways of working in new markets. Study marketing at Flinders and experience a future focused, industry driven specialisation combined with the skills and knowledge across all business management functions. Flinders Business offers exceptional teaching in an exclusive, supporting university environment, with the flexibility to study online or on campus. A Bachelor of Business (Marketing) (Online) is also available.

Fast facts

Course facts at a glance.

Domestic

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Australia or New Zealand.

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Domestic Student

I am an Australian or New Zealand Citizen.

I'm an Australian Permanent Resident
(including Humanitarian Visa holders).

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Prerequisites

None

Assumed knowledge

None

2022 selection rank

65.00

Guaranteed selection rank

75.00

TAFElink

Certificate IV or above

Adjustment factors available

Yes

SATAC code

224371

Delivery mode

On campus:

– Bedford Park

Online: No. Refer to the online option here

Duration

3 years full-time
(or part-time equivalent)
Deferrable: Yes

Annual indicative fee

2022: $14,630

How are these fees calculated?

Start dates

– March
– July

Student and ATAR profile

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Student and ATAR profile

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Why study Marketing at Flinders

Flinders is No.1 in SA in Business & Management for learner engagement, overall educational experience, skills development and teaching quality (The Good Universities Guide 2021 (undergraduate), public SA-founded universities only)
Industry engaged - including application-based learning and industry mentors in marketing topics
New innovative core topics including ‘The Future of Work in a Digital Age’, ‘Digital Marketing and Analysis’ to equip graduates with the skills to thrive in marketing jobs of the future
High-quality facilities including a specially equipped trading room for group work and channel strategy development
Real-world experience and ready-established networks through work placements and projects
Flexible study options, full-time or part-time, online or on campus.
Cover the requirements to be eligible for registration as a Certified Practising Marketer with the Australian Marketing Institute

Your career

Your teaching and experience in placements and projects will ensure you will graduate future-ready for marketing jobs.

Potential occupations include:

Advertising manager
Brand manager
Business development manager
Fundraising and development officer
Digital marketer
International marketer
Market researcher
Marketing consultant
Marketing coordinator
Marketing manager
Media planner/campaign manager.

Potential employers include:

Government departments
Marketing firms
Media agency
Medium to small business
Multinational organisations
Not-for-profit organisations
Public relations firms
Publishing firms.

Australian Marketing Institute - Accredited Course

Professional accreditation/recognition

This degree is accredited by the Australian Marketing Institute. Gaining AMI accreditation represents one of several processes ensuring the degree provides graduates with the knowledge and skills required by employers to excel in a marketing-related job. Graduates of this degree are eligible to apply for registration as a Certified Marketing Professional.

What you will study

First year

A typical first year may include:

core marketing topic - marketing principles
foundational topics in business including quantitative methods, accounting for managers, management, people and organisations, economics for business, and law for business
innovation and enterprise topic
a selection of additional business topics and electives.

Second year

A typical second year may include:

marketing topics including consumer behaviour, branding, advertising and market research
the choice from a wide range of business topics or electives.

Third year

A typical third year may include:

exposure to advanced marketing topics including marketing planning and strategy, digital marketing and analysis, and a selection of broad ranging marketing topics including an industry placement
future focused topic on industry 4.0 and the future of work in the digital age
a selection of additional business topics and electives.

View study program

Practical experience

The degree provides you with industry insights and practical experience that prepares you for the workforce.

Participate in work-integrated learning through the Flinders industry placement program
Immerse yourself in live industry projects with small and medium size businesses across multiple topics.

Study abroad

Flinders has a series of international exchange links that give you a chance to study part of your degree overseas, from a short-term three-week study tour to a yearlong exchange at any one of 80 partner universities around the world.

Innovation and
enterprise topics

At Flinders University, we recognise that careers are evolving and the workplace of the future will look very different from today.

Whatever undergraduate course you are studying at Flinders you can add innovation and enterprise electives to your degree to gain new, adaptable and transferrable skills that will equip you for changes in the global job market.

These innovation and enterprise electives prepare you for the careers of tomorrow by developing what we like to call ‘personal enterprise skills’ – the innate ability to adapt to whatever life throws at you, professionally and personally.

Pursue multiple passions with a combined degree

Bachelor of Psychological Science/Bachelor of Business (Marketing)

The combined Bachelor of Psychological Science/Bachelor of Business (Marketing) provides the opportunity to link the psychology of marketing with consumer buying behaviour. It teaches you to market to people effectively by understanding how psychology influences their decisions, and is one of only a few programs that allow you to delve into consumer buying behaviour, rational and irrational decision-making processes, impulse buying behaviour, heuristic decision-making and other frameworks with this interdisciplinary overlap. This combined degree meets the accreditation requirements of the Australian Psychology Accreditation Council.

Other combined degree options

Expand your career options by combining this degree with one of the following:

Search all combined degree options

How to apply

Choose your preferred course.

Check the entry requirements and admission pathways available to you.

Choose other courses to include in your preferences.

Visit SATAC and submit your application online.

Admission pathways

Applicants can apply for this course using Year 12 qualifications, previous higher education study, TAFE/VET qualifications, or through adult entry (STAT/Foundation Studies/tertiary preparation course).

Find the entry path that’s right for you.

Explore our pathways

Choosing your preferences

When choosing your preferences through SATAC, other Flinders degrees you might want to include in your list are:

How to apply

Select your course.

Check entry requirements.

Check your eligibility for credit.

Apply online

Obtain certified documents.

Submit your application and documents.

View further details

English language pathways

If you don’t meet our English language entry requirements and need to improve your English language proficiency, you can do so through our approved English Language Instruction Course for Overseas Students (ELICOS) providers.

This means that you can attend the required English language tuition at approved ELICOS providers and gain direct entry into university without an IELTS or TOEFL test.

Find out more

Academic program pathways

If you don’t meet our academic entry requirements, you can still gain entry to Flinders University through academic pathways programs provided by the Flinders International Study Centre.

Find out more

Course enquiries

Want more information about studying at Flinders University? Contact us to find out more – we’d love to help you decide if Flinders University is the right choice for you.

Course enquiries

For all course enquiries phone or email us or complete the course enquiry form.

1300 354 633

askflinders@flinders.edu.au

Bachelor of Business (Marketing)

Why study marketing?

Fast facts