Study the Bachelor of Business (Marketing)

Why study marketing?

New world, new thinking

Technology and innovation are transforming business today, creating new ways of working in new markets. Study marketing at Flinders and experience a future focused, industry driven specialisation combined with the skills and knowledge across all business management functions. Flinders Business offers exceptional teaching in an exclusive, supporting university environment, with the flexibility to study online or on campus. A Bachelor of Business (Marketing) (Online) is also available.

Fast facts

Course facts at a glance.

Domestic

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International Student

I am not a citizen of
Australia or New Zealand.

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I am a
Domestic Student

I am an Australian or New Zealand Citizen.

I'm an Australian Permanent Resident
(including Humanitarian Visa holders).

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Prerequisites

None

Assumed knowledge

None

2023 selection rank

65.00

Guaranteed selection rank

75.00

TAFElink

Certificate IV or above

Adjustment factors available

Yes

SATAC code

224371 (Bedford Park) 284111 (Festival Plaza)

Delivery mode

In person:

– Bedford Park
– Festival Plaza*

Online: No Refer to the online option here

Duration

3 years full-time
(or part-time equivalent)
Deferrable: Yes

Annual indicative fee

2023: $13,625

How are these fees calculated?

Start dates

– March
– July

Student and ATAR profile

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Student and ATAR profile

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*Available at Flinders' city campus at Festival Plaza from 2024.

Why study Marketing at Flinders

Flinders is No.1 in SA in Business & Management for learner engagement, overall educational experience, skills development and teaching quality (The Good Universities Guide 2021 (undergraduate), public SA-founded universities only)
Industry engaged - including application-based learning and industry mentors in marketing topics
New innovative core topics including ‘The Future of Work in a Digital Age’, ‘Digital Marketing and Analysis’ to equip graduates with the skills to thrive in marketing jobs of the future
High-quality facilities including a specially equipped trading room for group work and channel strategy development
Real-world experience and ready-established networks through work placements and projects
Flexible study options, full-time or part-time, online or on campus.
Cover the requirements to be eligible for registration as a Certified Practising Marketer with the Australian Marketing Institute

Your career

Your teaching and experience in placements and projects will ensure you will graduate future-ready for marketing jobs.

Potential occupations include:

Advertising manager
Brand manager
Business development manager
Fundraising and development officer
Digital marketer
International marketer
Market researcher
Marketing consultant
Marketing coordinator
Marketing manager
Media planner/campaign manager.

Potential employers include:

Government departments
Marketing firms
Media agency
Medium to small business
Multinational organisations
Not-for-profit organisations
Public relations firms
Publishing firms.

Australian Marketing Institute - Accredited Course

Professional accreditation/recognition

This degree is accredited by the Australian Marketing Institute. Gaining AMI accreditation represents one of several processes ensuring the degree provides graduates with the knowledge and skills required by employers to excel in a marketing-related job. Graduates of this degree are eligible to apply for registration as a Certified Marketing Professional.

What you will study

First year

A typical first year may include:

core marketing topic - marketing principles
foundational topics in business including quantitative methods, accounting for managers, management, people and organisations, economics for business, and law for business
innovation and enterprise topic
a selection of additional business topics and electives.

Second year

A typical second year may include:

marketing topics including consumer behaviour, branding, advertising and market research
the choice from a wide range of business topics or electives.

Third year

A typical third year may include:

exposure to advanced marketing topics including marketing planning and strategy, digital marketing and analysis, and a selection of broad ranging marketing topics including an industry placement
future focused topic on industry 4.0 and the future of work in the digital age
a selection of additional business topics and electives.

View study program

View study program (Festival Plaza)

Practical experience

The degree provides you with industry insights and practical experience that prepares you for the workforce.

Participate in work-integrated learning through the Flinders industry placement program
Immerse yourself in live industry projects with small and medium size businesses across multiple topics.

Study abroad

Flinders has a series of international exchange links that give you a chance to study part of your degree overseas, from a short-term three-week study tour to a yearlong exchange at any one of 80 partner universities around the world.

ATAR and Student Profile Information

ATAR and Selection Rank profile

The table below shows ATAR and Selection Rank data for students offered a place wholly or partly on the basis of ATAR commencing in Semester 1, 2023. It is limited to applicants that have recently completed secondary education (within the last two years). Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – less than 5 ATAR based offers made
N/A – This course uses additional selection criteria and therefore Selection Rank is not published

ATAR-based offers only across all offer rounds	ATAR - Excluding adjustment factors	Selection Rank - ATAR plus any adjustment factors
Highest rank to receive an offer	91.30	95.40
Median rank to receive an offer	68.45	71.65
Lowest rank to receive an offer	56.55	65.85

Student Profile

The table below gives an indication of the likely peer cohort for new students in this course. It provides data on students who commenced study in this course in Semester 1, 2023 including those admitted through all offer rounds and international students studying in Australia. Applicant background groupings are based on educational background, not basis of admission. Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – the number of students is less than 5
N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students

Applicant background (Semester 1, 2023)	Number of students	Percentage of all students
Higher education study (includes a bridging or enabling course)	34	32%
Vocational education and training (VET) study	N/P	N/P
Work and life experience	<5	<5
Recent secondary education - Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)	17	16%
Recent secondary education - Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test)	<5	<5
Recent secondary education - Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration pathways)	17	16%
International Students	26	25%
All students	105	100%

Add Innovation and Enterprise
to your degree

At Flinders University, we recognise that careers are evolving and the workplace of the future will look very different from today.

Whatever undergraduate course you are studying at Flinders, you can add innovation and enterprise electives to your degree to gain new, adaptable and transferrable skills that will equip you for the careers of tomorrow.

Learn More

Pursue multiple passions with a combined degree

Bachelor of Psychological Science/Bachelor of Business (Marketing)

The combined Bachelor of Psychological Science/Bachelor of Business (Marketing) provides the opportunity to link the psychology of marketing with consumer buying behaviour. It teaches you to market to people effectively by understanding how psychology influences their decisions, and is one of only a few programs that allow you to delve into consumer buying behaviour, rational and irrational decision-making processes, impulse buying behaviour, heuristic decision-making and other frameworks with this interdisciplinary overlap. This combined degree meets the accreditation requirements of the Australian Psychology Accreditation Council.

Other combined degree options

Expand your career options by combining this degree with one of the following:

Search all combined degree options

How to apply

Choose your preferred course.

Check the entry requirements and admission pathways available to you.

Choose other courses to include in your preferences.

Visit SATAC and submit your application online.

Admission pathways

Applicants can apply for this course using Year 12 qualifications, previous higher education study, TAFE/VET qualifications, or through adult entry (STAT/Foundation Studies/tertiary preparation course).

Find the entry path that’s right for you.

Explore our pathways

Choosing your preferences

When choosing your preferences through SATAC, other Flinders degrees you might want to include in your list are:

How to apply

Select your course.

Check entry requirements.

Check your eligibility for credit.

Apply online

Obtain certified documents.

Submit your application and documents.

View further details

English language pathways

If you don’t meet our English language entry requirements and need to improve your English language proficiency, you can do so through Flinders University Academy – or our approved English Language Instruction Course for Overseas Students (ELICOS) providers.

This means that you can attend the required English language tuition at approved ELICOS providers and gain direct entry into university without an IELTS or TOEFL test.

Find out more

Academic program pathways

If you don’t meet our academic entry requirements, you can still gain entry to Flinders University through Flinders University Academy. With a range of diplomas, foundation and English language courses, students can find a direct pathway into the destination degree of their choice.

Find out more

Course enquiries

Want more information about studying at Flinders University? Contact us to find out more – we’d love to help you decide if Flinders University is the right choice for you.

Course enquiries

For all course enquiries phone or email us or complete the course enquiry form.

1300 354 633

askflinders@flinders.edu.au

Bachelor of Business (Marketing)

Why study marketing?

Fast facts