Study the Bachelor of Business (Marketing)

Study Marketing at Flinders

Meet consumer needs.

Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. A Bachelor of Business (Marketing) (Online) is also available.

Fast facts

Course facts at a glance.

Domestic

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International Student

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Australia or New Zealand.

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Domestic Student

I am an Australian or New Zealand Citizen.

I'm an Australian Permanent Resident
(including Humanitarian Visa holders).

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Prerequisites

None

Assumed knowledge

None

2021 selection rank

65.00

Guaranteed selection rank

75.00

TAFElink

Certificate IV or above

Adjustment factors available

Yes

SATAC code

224371

Delivery mode

On campus:

– Bedford Park

Online: No. Refer to the online option here

Duration

3 years full-time
(or part-time equivalent)
Deferrable: Yes

Annual indicative fee

2021: $14,500

How are these fees calculated?

Start dates

– March
– July

Student and ATAR profile

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Student and ATAR profile

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Why study Marketing at Flinders

Learn how to research, identify opportunities and communicate effectively with consumers
Build skills in new disciplines, such as social media marketing and e-business
Get real-world work experience and build networks through work placements and projects
Internal course accredited by the Australian Marketing Institute
Succeed in your studies with mentoring and specialised tutor programs
Learn practical business skills at Flinders’ New Venture Institute

Your career

Your degree is the first step towards a range of employment opportunities.

Potential occupations include:

marketing manager
search engine marketer
customer insights analyst
digital marketing and social media coordinator
market analyst
marketing consultant.

Potential employers include:

private sector businesses
government
not-for-profit organisations.

What you will study

First year

A typical first year may include:

core topics in accounting for managers; quantitative methods; management, people and organisations; economics; law; and marketing principles
a selection of additional business topics and electives.

Second year

A typical second year may include:

further core topics
further specialisation topics in marketing
a selection of additional business topics and electives.

Third year

A typical third year may include:

further core topics
further specialisation topics in marketing
a selection of additional business topics and electives.

View study program

Practical experience

The degree provides you with practical experience that prepares you for the workforce.

Participate in Work-Integrated Learning and industry placement programs.
Immerse yourself in live industry projects with the New Venture Institute and engage with business in a real-world environment.

Study abroad

Flinders has a series of international exchange links that give you a chance to study part of your degree overseas, from a short-term three-week study tour to a yearlong exchange at any one of 80 partner universities around the world.

Innovation and
enterprise topics

At Flinders University, we recognise that careers are evolving and the workplace of the future will look very different from today.

Whatever undergraduate course you are studying at Flinders you can add innovation and enterprise electives to your degree to gain new, adaptable and transferrable skills that will equip you for changes in the global job market.

These innovation and enterprise electives prepare you for the careers of tomorrow by developing what we like to call ‘personal enterprise skills’ – the innate ability to adapt to whatever life throws at you, professionally and personally.

Pursue multiple passions with a combined degree

Bachelor of Psychological Science/Bachelor of Business (Marketing)

The combined Bachelor of Psychological Science/Bachelor of Business (Marketing) provides the opportunity to link the psychology of marketing with consumer buying behaviour. It teaches you to market to people effectively by understanding how psychology influences their decisions, and is one of only a few programs that allow you to delve into consumer buying behaviour, rational and irrational decision-making processes, impulse buying behaviour, heuristic decision-making and other frameworks with this interdisciplinary overlap. This combined degree meets the accreditation requirements of the Australian Psychology Accreditation Council.

Other combined degree options

Expand your career options by combining this degree with one of the following:

Search all combined degree options

How to apply

Choose your preferred course.

Check the entry requirements and admission pathways available to you.

Choose other courses to include in your preferences.

Visit SATAC and submit your application online.

Admission pathways

Applicants can apply for this course using Year 12 qualifications, previous higher education study, TAFE/VET qualifications, or through adult entry (STAT/Foundation Studies/tertiary preparation course).

Find the entry path that’s right for you.

Explore our pathways

Choosing your preferences

When choosing your preferences through SATAC, other Flinders degrees you might want to include in your list are:

How to apply

Select your course.

Check entry requirements.

Check your eligibility for credit.

Apply online

Obtain certified documents.

Submit your application and documents.

View further details

English language pathways

If you don’t meet our English language entry requirements and need to improve your English language proficiency, you can do so through our approved English Language Instruction Course for Overseas Students (ELICOS) providers.

This means that you can attend the required English language tuition at approved ELICOS providers and gain direct entry into university without an IELTS or TOEFL test.

Find out more

Academic program pathways

If you don’t meet our academic entry requirements, you can still gain entry to Flinders University through academic pathways programs provided by the Flinders International Study Centre.

Find out more

Course enquiries

Want more information about studying at Flinders University? Contact us to find out more – we’d love to help you decide if Flinders University is the right choice for you.

Course enquiries

For all course enquiries phone or email us or complete the course enquiry form.

1300 354 633

askflinders@flinders.edu.au

Bachelor of Business (Marketing)

Study Marketing at Flinders

Fast facts